The first step in building a relationship together with your opt-in list is the email sequence which follows on from either a subscription or perhaps a purchase. The majority of your subscribers will arrive via a free offer through which you encourage visitors to your website to exchange their name and Gmail Auto Followup address (or other details) for a free eBook, report, etc. This is achieved using what is generally referred to as a “Squeeze Page”. The squeeze page will include a link to the free download which can be accessed by filling in a short form giving email address and name.
As soon as your website visitor has given their name and email in exchange – what happens next? The very first thing they will likely receive will certainly be a thanks email on which is the hyperlink to the eBook or report for download. When the subscriber has downloaded their gift the immediate transaction is finished. So far as an internet marketer is involved, however, this may not be the end from the story but the beginning. At intervals following that more follow up emails will likely be sent. A preliminary one (possibly the following day) will get to the subscriber’s inbox to ‘reinforce’ the thanks and look the download was successful and offering help if there was an issue with this and offering to respond to any question the subscriber could have.
The connection building will continue through subsequent emails (perhaps a couple every week). These will offer further free gifts or bonuses, raise interesting issues related to your niche or give links to interesting articles or videos. The complete process could keep your subscriber aware of your continued interest. In among the information they receive would be the occasional promotional emails, because of new releases of your or related Affiliate offers. The perfect is always to build such a rapport using a subscriber they look forward to receiving messages on your part. That can more-or-less guarantee that they can, a minimum of, open your email instead of ping it straight to the garbage.
To get a large opt-in list is the ambition of online marketers. It is easier to promote goods and services in your list rather than go fishing in cold waters each and every time you do have a new offer. Within our home town or neighbourhood we all have our favourite shops and businesses we head to for certain things. We are going to probably have our favourite look for groceries, our preferred DIY store to meet our household needs and our favourite restaurants or pubs. It is just the same online as off. If our subscribers have already been treated well and possess received quality products and quality service they will likely keep coming back. The reaction to new offers is going to be massively higher from our subscribers than from advertising inside the wider marketplace.
The “can” for email marketing contains whether your prospective subscriber provides the right kind of software to receive your email within the format you’ve designed it…and…(the part about discovering if you got permission without saying “Mother may I?”) is whether or not it is possible to (have the ability to) get your content and layout to pass through the permission police from the numerous spam filters currently used by Internet Service Providers (ISP’s) in addition to any extra filters added from your prospective subscriber.
The very first portion of the “Can…” with regards to whether your subscriber can actually read whatever you send is becoming somewhat easier, as computer systems and software upgrades now permit most email users hjgyep read HTML, PDF and text. However, it’s certainly not 100%, so part of your “May I give you emails?” questionnaire is “As to what format do you want to receive your emails?” so you will know what she will continue reading her computer, as well as what she may prefer.
Follow up emails are one of the very ideal way to keep our subscribers happy. However, don’t discover them just like punters to become milked dry. They ought to feel valued and not overlooked. If you want to take you must expect to give, give and present again.